When we apply the functionality of digital expression to the state of our politics, what does it mean? This question is the impetus for WRD DSRPTR 2; the products thereof fulfill its answer.
WRD DSRPTR 2 is a series of noun phrase pairs that assess the profound polarization of discourse in America through the ideology of social media. By employing the pathways of online communication to orient declamations of the culture war toward a participation in ecommerce, each phrase advertises the commodification of speech at the intersection of buzzword and consumerism.
So for instance on the left, “BLM” intersects with “merch” via a “boost;” or again on the right, “MAGA” intersects with “merch” via a “boost” the same. However straightforward or oblique this intersection may appear, the worldview current thereat offers not only to explain our divergent realities, but to exploit them.
WRD DSRPTR 2 executes this potential by design.
To achieve its organization, WRD DSRPTR 2 improves the language program of its predecessor to debut two versions, WRD DSRPTR 2.0 and 2.1, simultaneously. Both are algorithmically constructed from a universal set of noun categories — consisting of user engagement terms, political buzzwords, and commercial actions or implements — the consecutive arrangement of which respectively form each noun phrase of each version.
In the interest of choice, between versions the user engagement terms and commercial actions or implements of each corresponding noun phrase are shared, and the political buzzwords of each corresponding noun phrase are analogous, such that the sentiments of each noun phrase of one version compare to the attributes of the sentiments of each corresponding noun phrase of the other, and all noun phrases of both versions share the same structuration.
To achieve its operation, WRD DSRPTR 2 advances the typeface of its predecessor to debut two versions, WRD DSRPTR 2.0 and 2.1, simultaneously as well. Both are geometrically constructed from distinct sets of shape categories — consisting of core shapes, composite shapes made of core shapes, and composite shapes made of core and composite shapes — the various intersections of which respectively form each character of each version.
In the interest of exchange, between versions one core shape of each corresponding character is shared, and the totality of shapes of each corresponding character are reciprocal, such that the assembly of every character of one version conforms to the rules of the assembly of every character of the other, and all characters of both versions share the same dimensions, excepting certain punctuation marks.
The act of reading the noun phrases of WRD DSRPTR 2.0 and 2.1 in their unique characters parallels the process of comprehending their content. For within the logic of WRD DSRPTR 2, the viewer must discern a system of intersectionality from a set of component parts in order to behold any meaning in their contemporaneity.
WRD DSRPTR disrupts words. You’re not trading in mere attention.